In Malaysia, the word “yela” indicates agreement (like “OK”), while in Arabic, “yela” translates to “faster.” Therefore, Yela is a great name for a platform that makes it easy for people to offer and use on-demand services—that is, to reach agreement—faster.

Yela’s Vision & Mission

Vision: A world in which The Rest of Us improve our lives by accessing and offering on-demand services with Yela.

Mission: To make it easy for The Rest of Us to improve our lives with Yela.

In 2001, the market for digital music players was already crowded with complex, feature-laden devices that techies loved. Apple’s iPod blew those competitors away by making it easy for The Rest of Us to get and play digital music. This ease-of-use goal required Apple to integrate a music-purchasing service, iTunes, into the iPod. Similarly, to make crypto wallets easy to use, YelaWallet™ must integrate Chat and Escrow.

YelaWallet™ is expected to be the iPod of crypto wallets—the wallet for The Rest Of Us—that blows its competition away.

A platform is an intermediary that connects those who want something with those who provide it. The YelaPlatform™ is a suite of technologies that enable such intermediaries, such as YelaRides™, YelaBuy™, YelaRent™, and YelaPeople™ (together known as YelaLife™).

Yela combines three proven ideas with a proven strategy, and applies the result to on-demand services. The first proven idea is WalMart’s observation that serving the poor can be more profitable than serving the rich. Yela applies this idea by targeting The Rest of Us: the 99% of the world’s population that is NOT in the global elite.

The second proven idea is Microsoft’s observation that a well-integrated suite of inferior products (Microsoft Office, Microsoft Dynamics, etc) can out-compete a non-integrated set of superior applications. Yela applies this idea by offering its YelaLife™ suite of dapps,

The third proven idea is Apple’s observation that a relentless focus on making its products easy to use can out-compete established, cheaper, and more-powerful products. Yela applies this idea by instituting a similarly relentless focus on ease of use.

These three ideas are combined with a proven strategy: cost leadership. It is expected that this combination will drive a low-end disruption of Yela’s competitors, enabling Yela to gain a significant and expanding share of the global market for on-demand services.

Yela’s YelaLife™ suite of dapps— YelaRides™, YelaBuy™, YelaRent™, and YelaPeople™—make it easy for entrepreneurs among The Rest of Us to offer their services on-demand, at a price that they can afford, earning profits that they need.

Pre-Seed Round investors may each buy only a limited number of tokens. To enforce this, Pre-Seed Round investors will receive YLPICO tokens, which are based on the Binance Smart Chain. We expect to swap YLPICO for YLP at 1:1 before the Public Round.

Yela (YLP) is a utility token used within the YelaPlatform™ to map value among other tokens, CBDC, fiat currencies, etc., while also being used for governance, staking, etc. The YLPICO token that Yela is issuing in this Pre-Seed Round is expected to be replaced by YLP on a 1:1 basis before Yela’s Public Round